6 tips for increasing email conversions
Some of the email messages I get would have been better consigned to the pigeon post, others however really make me sit up and pay attention. Given the high volumes of messages we all receive through...
View ArticleIs this really social media?
I may have been a bit slow to spot this or, if I am more generous to myself, perhaps just reluctant to acknowledge it. A high proportion of what is purported to be social media is in fact no more than...
View ArticleWeb analytics resources
I strongly believe that any business, regardless of size, can benefit enormously by using web analytics to measure and understand the effectiveness of its digital marketing campaigns. I have written a...
View ArticleYou Tube Video Marketing
Use video to boost your search engine rankings You Tube videos are a great medium to showcase your products and services, especially now since so many users browse the Internet on their smart-phones...
View ArticleThe Importance of Content Marketing
Content Marketing demands quality copy Creating good content is an absolute pre-cursor if your inbound marketing is to be successful. Better search results and customer engagement are directly linked...
View Article7 tips for optimising landing pages
Landing pages are an essential for your marketing campaigns A good landing page needs to target a particular action. Leading visitors to your home page, for instance, can prove confusing. The visitor...
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